Wrangler Sources Sustainable Cotton from SOWEGA Farmer


Wrangler has announced it will roll out a special line of jeans from sustainable cotton farmers in five states. McClendon Acres, an 8500-acre cotton, peanut, and corn farm in Leary, has been chosen as the Georgia supplier for the Wrangler Rooted collection:

The McLendons and the four other family farms that are supplying cotton to the Rooted Collection are the original growers in the Wrangler science and conservation program, which advocates for land stewardship and best practices for soil health, the company said. These science-backed methods build crop resilience to weather disruptions while improving yield, reducing water and energy inputs, fighting erosion and reducing greenhouse gas emissions.

By 2025 Wrangler plans to source 100% of its cotton from farms using soil health practices.

The denim will will be processed by Mount Vernon Mills in Trion, and each pair of jeans will sell for $100.